منابع مشابه
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We model the incentives of individuals to engage in word of mouth (or buzz) about a product, and how a firm may strategically influence this process through its information release and advertising strategies. Individuals receive utility by improving how others perceive them. A firm restricts access to information, advertising may crowd out word of mouth and a credible commitment not to engage i...
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The rise of e-commerce promises particularly great benefits for the practice of large-scale optimization. The World Wide Web already offers information, advice, and remote access to software for solving optimization problems. A variety of client programs are helping to increase the scope and convenience of these tools. More sophisticated application service providers will further disseminate op...
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ژورنال
عنوان ژورنال: Canadian Journal of Sociology
سال: 2013
ISSN: 1710-1123,0318-6431
DOI: 10.29173/cjs10514